IG 购买 “虾资讯”Shopee进一步扩大在欧洲市场的影响，推出法国站！免费获取IG视频点赞，廉价购买ins点赞。

根据PostNord发布的《欧洲电子商务年度报告》，2020年欧洲电子商务市场总额为7170亿元，且过去一年内欧洲跨境购物消费者数量显著增长，仅在下图12个中就达到2.2亿人。

根据法国电子商务协会（Fevad）于今年2月4日发布的年度报告显示，2020年法国电子商务交易额达1120亿欧元，同比增长8.5％，标志着法国电商迎来了高速发展期。但是，对于Shopee这样快速向欧洲扩张的公司来说，在法国是否能够取得类似于波兰和西班牙的成绩仍然是一个未知数。

The annual report released by the French E-Commerce Association (fevad) on February 4 this year revealed that French e-commerce experienced significant growth in 2020, with a transaction volume of 112 billion euros, an 8.5% increase compared to the previous year. This indicates a period of rapid development for the French e-commerce market. However, it remains to be seen if Shopee can replicate its success in Poland and Spain through its fast expansion into Europe. Additionally, there are also options to obtain free IG video likes or affordable Instagram likes.

在法国Shopee的产品定位

Shopee在 市场上类似于全球速卖通和Wish，都是以提供大量低价产品为主。与喜爱 低价产品的波兰、西班牙不同，阿里巴巴旗下的全球速卖通仍与法国市场上的三大电商竞争者（亚马逊、Cdiscount、La Fnac）有一定差距。

为了在法国市场上取得成功，Shopee需要在竞争对手从Wish和全球速卖通转向亚马逊等平台的同时避免重复。Shopee应该通过推出具有竞争力的低价产品，吸引用户群并树立良好的商誉。此外，还需要与本地卖家合作，逐步提升产品供应的质量，从而逐渐进入主流市场。

To conquer the French market, Shopee must shift its competition from Wish and Global Express to Amazon and other platforms. The company needs to build a customer base and positive reputation by offering affordable products, and then collaborate with local sellers to enhance its product range, starting with high-end items, and eventually penetrate the mainstream market. Additionally, Shopee could consider utilizing IG video likes for promotion and acquiring inexpensive Instagram likes to boost visibility.

只不过，随着时间的推移，Shopee能否快速适应法国市场，改变大众的印象还不得而知。

能否把握时机

对于Shopee来说，进军法国市场要想取得成功，首先要给人重要的印象。如果Shopee能够在接下来的两个月内展现出色的交易能力，从而占领市场，那么就有可能在法国乃至其他欧洲市场上取得巨大成功，进展会事半功倍。

因此，在即将到来的黑色星期五和圣诞节期间，为了避免长时间的远程发货，Shopee必须努力。为了在市场上抢占优势，Shopee推出了免门槛免配送费的活动。

但如果Shopee没办法在购物高峰期给顾客留下绝佳的体验时间，日后需要怎样的措施来弥补还不得而知。可能到2022年初，我们才能判断Shopee的欧洲扩张计划是太过仓促还是时机成熟。